Some Brands Miss the Mark Celebrating Juneteenth

Credit: Getty Images by Anna Blazhuk

Sunday was Juneteenth, the holiday commemorating the effective end of slavery in the U.S. Though it has been celebrated since 1866, it wasn’t declared a federal holiday until last year. With that, there has been an influx of corporations and other businesses creating merchandise related to Juneteenth, or releasing branded products incorporating a Juneteenth motif.

Unlike some holidays, though, brands are finding that creating Juneteenth merchandise or promotional materials requires a bit of finesse to avoid coming across as trying to capitalize on such a noteworthy day for the sake of a buck alone.

For a look at what some brands have done, and which brands missed the mark, check out this article on our sister brand Promo Marketing