Let’s explore how store brands can compete with their big-name counterparts using innovative and creative packaging design. In this video from Packaging Impressions, we specifically look at Archer Farms, a food and beverage brand found in the aisles at Target.
To compete for consumer attention, Archer Farms uses a variety of on-trend packaging elements in its coffee bags, including a matte black background, glossy imagery, and an eye-catching illustration that highlights the coffee’s origins from three different regions.
The coffee’s clean packaging design gives it a high-end appearance, while clearly showcasing the key information the consumer is looking for — including that the coffee is fair trade, organic, and a medium roast. Archer Farms’ quality design proves that store brand packaging can match that of national brands.
Have you seen a package that stands out? Contact Cory Francer at email@example.com.