Innovative B2B Award trophy. | Credit: USPS
There is still time to enter your incredible campaign in this year’s Next Generation Campaign Awards. The August 12 deadline is quickly approaching, and there will not be another extension.
After last year’s successful contest, USPS® decided to continue with the same awards structure in two categories, the Grand Champion Award and the Innovative B2B Campaign Award. All Business to Consumer (B2C) campaigns, including those that use the Informed Delivery® feature, are eligible to win the Grand Champion Award, while Business to Business (B2B) campaigns are eligible to win the Innovative B2B Campaign Award.
The awards will recognize B2C and B2B campaigns that include innovative and effective mail piece designs. These designs may include (but are not limited to) the use of shapes, sizes, textures, colors, scents, personally targeted content, specialized inks, conversions to digital, or uncommon enclosures.
The Mail Owners, Agencies, and Printers for the Grand Champion Award and Innovative B2B Campaign Award finalist entries will be recognized and invited to speak about their campaigns. The campaigns finalists for both awards will be highlighted at a USPS event and in marketing materials this fall.
Entry is free and easy. The entry form and the complete rules can be found at www.usps.com/nextgeneration. The Entry Period ends Aug. 12, 2021, and submissions must be mailed by Aug. 12, 2021.
