With this year’s NPF now being virtual, USPS decided to extend the contest through the summer, and celebrate the winners more thoroughly at a fall USPS event. This way, everyone will have the best chance to submit their campaigns.
After last year’s successful contest, USPS decided to continue with the same awards structure in two categories, the Grand Champion Award and the Innovative B2B Campaign Award. All Business to Consumer (B2C) campaigns, including those that use the Informed Delivery® feature, are eligible to win the Grand Champion Award, while Business to Business (B2B) campaigns are eligible to win the Innovative B2B Campaign Award.
The awards will recognize B2C and B2B campaigns that include innovative and effective mail piece designs. These designs may include (but are not limited to) the use of shapes, sizes, textures, colors, scents, personally targeted content, specialized inks, conversions to digital, or uncommon enclosures.
The Mail Owners, Agencies, and Printers for the Grand Champion Award and Innovative B2B Campaign Award finalist entries will be recognized and invited to speak about their campaigns. The campaigns finalists for both awards will be recognized during NPF and in USPS marketing materials.
Entry is free and easy. The entry form and the complete rules can be found at www.usps.com/nextgeneration. ubmissions must be mailed by Aug. 12, 2021.