Toyota’s Interactive Print Ad Will Rev Your Engine

A new interactive print ad from Toyota will put you into the drivers seat, without requiring you to leave the house for a test drive, shares Ashley Roberts of Printing Impressions, a sister brand to Target Marketing. The ad — a collaboration between Structural Graphics and Toyota’s ad agency Saatchi & Saatchi — features a pop-up design, new car smell, a light-up dashboard and a pulse monitor with sound.

The interactive ad was hand assembled and placed in 50,000 copies of InStyle magazine and sent to targeted subscribers. Special thanks to Ethan Goller, president of Structural Graphics, for providing all of the information needed for this video.