Welly’s Brand Voice and Product Packaging Promote First Aid Fun

Having fun, especially as a kid, can come with its fair share of bumps, cuts, and bruises (which are the not-fun part). Not only does Minneapolis-based Welly focus on providing first aid bandages and ointments that fit an active lifestyle, but the brand also differentiates itself from others with its unique brand voice and product packaging.

With a tagline, “First Aid For When Fun Wins,” Welly’s products and packaging celebrate the adventures of those who are on-the-go. Welly’s line of kids bandages are cleverly branded “Bravery Badges” and packaged in a direct printed metal tin wrapped in a thin paperboard band that matches the design on the tin.

If you’ve seen a package that stands out, please contact Cory Francer at