White Castle to Use Packaging to Honor Brand Fans

Credit: White Castle

Chosen from hundreds of entries, 13 White Castle fans were inducted into the beloved fast-food hamburger chain and consumer-packaged goods brand’s Cravers Hall of Fame during a virtual ceremony on August 25, 2021. That’s not the only way these brand fans will be celebrated.

In addition to getting recognition at the ceremony, the 2020 inductees will also receive a commemorative plaque and an extra special tribute: Their stories will be featured on the restaurant’s iconic Slider box packaging, the new designs for which will be rolled out in early 2022.

To determine the Hall of Fame’s most worthy Cravers, the judges set criteria based on brand loyalty, creative presentation, originality and magnitude of the Crave. In 2002, White Castle added the “Craver in Extremis” category to recognize public figures, celebrities and pop icons, which now includes Adam Richman as well as Richard Dreyfuss, Alice Cooper, Telfar Clemens, Kal Penn and John Cho, and the late Stan Lee, who all have publicly expressed their love of White Castle.

The Cravers Hall of Fame Class of 2020 includes Thomas Perri of Maple Grove, Minnesota; Robert Kolsch of Brunswick, Georgia; Russ Maziarka, of Richfield, Minnesota; Michael Hizer of El Paso, Texas; Lora Rayner of Edison, New Jersey; Richard Winiarski of The Villages, Florida; Daniel Mann of Schnecksville, Pennsylvania; Barbara Smole of Clarksville, Maryland; Sean Smole of Clarksville, Maryland; Dick Sorenson of Columbus, Ohio; Lisa Pluto of Southfield, Michigan; Richard Sudranski of Roanoke, Virginia; and Matthew Peck, U.S. Air Force, Williamsburg, Virginia.

*This article originally appeared on BRAND United‘s sister brand Packaging Impressions.