In a recent article from AdWeek, Joy Gendusa, founder and CEO of PostcardMania, describes why the rise of direct mail marketing is not surprising. She explains that while direct mail has traditionally functioned as a tool to raise brand awareness, it’s now become an effective tool for every part of the sales funnel.
“Direct mail is downright performing better—driving higher engagement rates this year than last—and the data proves it. Looking at six high-volume mail industries, which mailed 50,000 pieces or more in Q1 and Q2 of 2021 and 2022, we find average engagements per mailer increased roughly 20%.”
The opportunities are endless when matched with personalization, interactive elements, and embellishments.