Melissa WardIn the U.S., the 2018 mid-term elections were this week … did you make time to vote? In this episode of “What Were They Thinking?” Melissa looks at the Time to Vote campaign, supported by more than 400 companies participating in the nonpartisan effort to help boost voter turnout at the polls. She specifically looks at what Levi Stauss & Co., Patagonia and ModCloth did to support the campaign.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
