Melissa WardWhatever happened to posting to a job board? In this episode of “What Were They Thinking?” Melissa shares a campaign from Canadian digital creative agency McMillan that focuses on recruiting interns in a unique way: By sending them a bottle of “tears” and asking them if they’re up to the challenge of proving naysayers wrong about their generation.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
