Melissa WardWhatever happened to posting to a job board? In this episode of “What Were They Thinking?” Melissa shares a campaign from Canadian digital creative agency McMillan that focuses on recruiting interns in a unique way: By sending them a bottle of “tears” and asking them if they’re up to the challenge of proving naysayers wrong about their generation.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
