Melissa WardA connection to home is always authentic. In this episode of “What Were They Thinking?” Melissa shares a new American Express ad sharing the story of Lin-Manuel Miranda and the deep ties he has to his New York City neighborhood, Washington Heights.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
