Melissa WardA connection to home is always authentic. In this episode of “What Were They Thinking?” Melissa shares a new American Express ad sharing the story of Lin-Manuel Miranda and the deep ties he has to his New York City neighborhood, Washington Heights.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
