Articles

WWTT? ‘American Horror Story’ Invites You to the ‘Cult’

by Melissa Ward

It’s not Halloween yet, but Sept. 5 will bring us something seriously nightmare-inducing. In this episode of “What Were They Thinking?” Melissa hands over her desk to colleague and “American Horror Story” super fan Ashley Roberts to discuss the show’s interactive ominchannel campaign created for its latest season debuting on Tuesday.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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