Melissa Ward’90s R&B makes everything easier to handle, right? In this episode of “What Were They Thinking?” Melissa shares the latest iteration of GEICO’s “It’s What You Do” campaign, starring Boyz II Men delivering less than delightful news.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
