Melissa WardAfter a flight like that, we wonder if the beer was still cold. In this episode of “What Were They Thinking?” Melissa looks at Budweiser’s World Cup ad “Light Up the FIFA World Cup,” which celebrates the kickoff of the 2018 FIFA World Cup next month in Russia. Working with their lead agency Anomaly, the spot focuses on drone-delivery of Budweiser’s beer to World Cup watching parties around the globe, and to the game itself, illustrating the popularity of the annual global event.
For those of you keeping score, this is not the first “What Were They Thinking?” to feature an ad with drones … that honor goes to the episode “Drones Build a Cake for Telia.”
