Melissa WardMassive turnout isn’t always a bad thing … that is until you can’t handle it well and the masses turn to social media to complain. In this episode of “What Were They Thinking?” Melissa takes a look at the epic fail of Build-A-Bear’s #PayYourAgeDay promotion.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
