Articles

WWTT? Cadbury Gets Into the Streaming Business

by Melissa Ward

It’s not even Valentine’s Day yet, and we’re already talking about candy eggs? In this episode of “What Were They Thinking?” Melissa shares news about Cadbury’s launch of its new video streaming service, EATertainment. The maker of chocolate-covered creme eggs partnered with creative firm Elvis to not only create original streaming content, but to provide the online platform as well.

Cadbury also has partnered with Amazon Prime Video for additional audience exposure: Amazon will write and produce two original EATertainment pieces for Cadbury, which will be available on Prime Video and will drive viewers back to the EATertainment site for more content.

 


Deprecated: Function get_the_author_ID is deprecated since version 2.8.0! Use get_the_author_meta('ID') instead. in /var/www/html/brandunited/wp-includes/functions.php on line 5413
Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

Related content:

Advertising B-to-C Content Marketing Video
Channel Sponsors
BRAND United is made possible by the teams and companies who are the driving force behind innovative technologies that allow brand owners and marketers to create a unified customer experience.