WWTT? Cheez-It and House Wine Partnership Delights Fans

Proof that if you tweet about it enough, you might be heard. In this episode of “What Were They Thinking?” Melissa shares a new partnership from Cheez-It and House Wine, bringing the ultimate snack and beverage pairing to its fans.

Jeff Delonis, senior marketing director for Kellogg’s U.S. Snacks division commented via a prepared statement: “We are thrilled to partner with House Wine to combine their expertise and America’s favorite 100% real cheese snack into one portable box. Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long.”

The partnership between Cheez-It and House Wine was announced on July 23, and the limited edition product went on sale at 5 pm EST on July 25, quickly selling out.

Related content:

Advertising B-to-C