Articles

WWTT? Cheez-It and House Wine Partnership Delights Fans

by Melissa Ward

Proof that if you tweet about it enough, you might be heard. In this episode of “What Were They Thinking?” Melissa shares a new partnership from Cheez-It and House Wine, bringing the ultimate snack and beverage pairing to its fans.

Jeff Delonis, senior marketing director for Kellogg’s U.S. Snacks division commented via a prepared statement: “We are thrilled to partner with House Wine to combine their expertise and America’s favorite 100% real cheese snack into one portable box. Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long.”

The partnership between Cheez-It and House Wine was announced on July 23, and the limited edition product went on sale at 5 pm EST on July 25, quickly selling out.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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