Melissa WardDo you want to build a snowman, bake cookies, or do basically anything that doesn’t involve staring at a screen? In this episode of “What Were They Thinking?” Melissa shares a holiday omnichannel campaign from Chick-fil-A that has nothing to do with chicken sandwiches and everything to do the holiday gift of time spent with loved ones.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
