Melissa WardPut the apple down and make an appointment with your doctor. In this episode of “What Were They Thinking?” Melissa checks out a reprised TV Doctors of America campaign featuring fan favorites such as McDreamy and Doogie Howser from health insurance provider Cigna.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
