Articles

WWTT? Cigna Brings Doogie Howser MD Back … Kind Of

by Melissa Ward

Put the apple down and make an appointment with your doctor. In this episode of “What Were They Thinking?” Melissa checks out a reprised TV Doctors of America campaign featuring fan favorites such as McDreamy and Doogie Howser from health insurance provider Cigna.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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