Melissa WardThere’s more to being healthy than just being in good physical shape. In this episode of “What Were They Thinking?” Melissa looks at the latest campaign from Cigna’s “Go. Know. Take Control” initiative to encourage personal wellness and preventative care. The health services company aims to empower consumers to focus on the connection between physical and emotional health.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
