What’s in a name you ask? Well, sometimes an unfortunate coincidence that we have very little control over. In this episode of “What Were They Thinking?” Melissa shares how Corona deals with COVID-19 misinformation surrounding the beer brand and the 2019 novel coronavirus, while also making some missteps surrounding the launch of its new hard seltzer.
The first issue Corona and its parent company, Constellation Brands, had to deal with was the erroneous statement that “38% of American won’t drink Corona beer because of the coronavirus.” While this was later amended to show that only beer drinkers had been polled, PolitiFact discovered that the survey completed by PR firm 5W Public Relations had other issues with reliability. Constellation Brands issued a statement against the misinformation, however, the decision to move forward with the hard seltzer campaign with an unfortunate tagline was not the wisest.