Melissa WardBe the change you want to see in the world. In this episode of “What Were They Thinking?” Melissa discusses how Dick’s Sporting Goods effectively used social media this week to share its values and inform the public of changes it intends to make in stores regarding gun sales.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
