Articles

WWTT? Dodge Silent After Charlottesville

by Melissa Ward

In times like these, we cannot stay silent. In this episode of “What Were They Thinking?” Melissa reflects upon the recent tragedy in Charlottesville, Va., how automobile brand Dodge was impacted and how the maker of the Challenger could have handled the situation on social media better.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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