Articles

WWTT? Domino’s Uses AI to Collect Customer Preference Data

by Melissa Ward

Big Brother meets pizza in an app … this might not be that far off. In this episode of “What Were They Thinking?” Melissa shares how Domino’s is using AI via its “Points for Pies” campaign to learn more about customer preference, while also rewarding consumers with what they love most: free pizza.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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