Melissa WardAl Bundy once claimed insurance was like marriage: You paid and got nothing back, but nowadays a majority of insurance companies are doing their best to prove him wrong (about insurance at least). In this episode of “What Were They Thinking?” Melissa looks at a new campaign and brand repositioning for Esurance featuring actor Dennis Quaid.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
