Melissa WardAl Bundy once claimed insurance was like marriage: You paid and got nothing back, but nowadays a majority of insurance companies are doing their best to prove him wrong (about insurance at least). In this episode of “What Were They Thinking?” Melissa looks at a new campaign and brand repositioning for Esurance featuring actor Dennis Quaid.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
