Articles

WWTT? Halo Top Force-Feeds the Elderly in New Ad

by Melissa Ward

What’s the perfect pairing for ice cream? Dystopia. In this episode of “What Were They Thinking?” Melissa shares the new video campaign created by YouTuber Mike Diva for Halo Top ice cream that is unsettling, to say the least.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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