Melissa WardWhen did it become the norm for marketers to replace actual marketing with cheesy stunts? In this episode of “What Were They Thinking?” Melissa offers her thoughts about the International House of Pancakes changing its name … sort of. And while the burger marketing stunt definitely created some uproar on Twitter, apparently the ploy seems to be working, according to this article from Ad Age.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
