WWTT? IHOP Ditches the ‘P’ for Burger Marketing Stunt

When did it become the norm for marketers to replace actual marketing with cheesy stunts? In this episode of “What Were They Thinking?” Melissa offers her thoughts about the International House of Pancakes changing its name … sort of. And while the burger marketing stunt definitely created some uproar on Twitter, apparently the ploy seems to be working, according to this article from Ad Age.