Melissa WardBefore we could enjoy 2000’s goofy “Road Trip” starring Breckin Meyer, Amy Smart and Tom Green, first we needed a woman to take a car for a spin … 130 years ago. In this episode of “What Were They Thinking?” Melissa shares the first cinematic production by a brand to be featured on Instagram TV (IGTV). The short film by Mercedes-Benz and R/GA is called “First Driver” and tells the story of Bertha Benz, the first female automotive pioneer who took the first road trip across 60 miles of Germany.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
