WWTT? Mercedes-Benz Celebrates the First Road Trip on IGTV

Before we could enjoy 2000’s goofy “Road Trip” starring Breckin Meyer, Amy Smart and Tom Green, first we needed a woman to take a car for a spin … 130 years ago. In this episode of “What Were They Thinking?” Melissa shares the first cinematic production by a brand to be featured on Instagram TV (IGTV). The short film by Mercedes-Benz and R/GA is called “First Driver” and tells the story of Bertha Benz, the first female automotive pioneer who took the first road trip across 60 miles of Germany.