Melissa WardBefore we could enjoy 2000’s goofy “Road Trip” starring Breckin Meyer, Amy Smart and Tom Green, first we needed a woman to take a car for a spin … 130 years ago. In this episode of “What Were They Thinking?” Melissa shares the first cinematic production by a brand to be featured on Instagram TV (IGTV). The short film by Mercedes-Benz and R/GA is called “First Driver” and tells the story of Bertha Benz, the first female automotive pioneer who took the first road trip across 60 miles of Germany.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
