Melissa WardMaybe think twice before you sink a bunch of cash into hiring that hip and trendy influencer. In this episode of “What Were They Thinking?” Melissa shares how Payless pranked a bunch of influencers in order to make a statement about how the value of a product doesn’t have to be dictated by a high price point.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
