Melissa WardMascots do the important work of amping up and engaging the crowd, delighting kids and being goofy … not inducing nightmares, right? In this episode of “What Were They Thinking?” Melissa takes a look at the Philadelphia Flyers’ new mascot and what people think of “Gritty.” If you want to read more about the debut of the newest mascot to hit the NHL via public opinion, check out this article, “Going Viral: ‘Gritty’ Hockey Mascot Wins Fans, Haters.”
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
