Articles

WWTT? Planters Put Their Peanuts Into Beer

by Melissa Ward

Enjoying some bar nuts with your cold brewskie in a time honored tradition … but combined? In a can? In this episode of “What Were They Thinking?” Melissa shares an unusual collaboration between Planters and Noon Whistle Brewing, just in time for National American Beer Day on Oct. 27.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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