Melissa WardIn this episode of “What Were They Thinking?” Melissa looks at a campaign from Popeyes that may have ruffled some feathers. The fast food chain created specialty packaging for its Philadelphia airport location during the recent high-traffic Christmas week, boxing its chicken into an “emotional support chicken” package for flight carry-on. Some people were amused by the stunt, and some were not.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
