WWTT? Qdoba Dunks on Chipotle for National Avocado Day

What’s with brands that can’t handle single-day promotional events? In this episode of “What Were They Thinking?” Melissa looks at how Chipotle’s “free guacamole” promotion for National Avocado Day on July 31 went sour, and how rival Mexican restaurant chain Qdoba took advantage of the situation on social media to promote themselves.