Melissa WardDon’t you hate it when you intend a campaign to be cute and quirky, but then it just gets … weird? In this episode of “What Were They Thinking?” Melissa watches a new ad spot for Santander Bank and is left wondering about the creative choices that were made.
Deprecated: Function get_the_author_ID is deprecated since version 2.8.0! Use get_the_author_meta('ID') instead. in /var/www/html/brandunited/wp-includes/functions.php on line 5413
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
