Melissa WardFree candy that comes to you? What’s the catch? In this episode of “What Were They Thinking?” Melissa shares a spooky and creative campaign — “The House That Trick or Treats You” — from Skittles and DDB Canada that not only delighted Toronto residents, but a did a bit of good by supporting the Ronald McDonald House Charities Canada.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
