Articles

WWTT? Snickers’ Banner Ad Shows What Hunger Can Do

by Melissa Ward

When you’re hungry, you don’t think straight, which can lead to errors. In this episode of “What Were They Thinking?” Melissa discusses the new “One for Two” Snickers’ banner ad campaign from the candy maker, created in partnership with agency BBDO New York.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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