Melissa WardNot everything needs to be “epic.” In this episode of “What Were They Thinking?” Melissa takes a look at a fresh — or maybe not so much — campaign from Subway Restaurants. Working with their new agency team from Dentsu Aegis Network, the sandwich chain aims to make “emotional connections” with customers while repping an edgier look in their ads, but maybe they should focus on what they’re good at: a quick meal option at a reasonable price.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
