WWTT? Subway Wants to ‘Emotionally Connect’ With Customers

Not everything needs to be “epic.” In this episode of “What Were They Thinking?” Melissa takes a look at a fresh — or maybe not so much — campaign from Subway Restaurants. Working with their new agency team from Dentsu Aegis Network, the sandwich chain aims to make “emotional connections” with customers while repping an edgier look in their ads, but maybe they should focus on what they’re good at: a quick meal option at a reasonable price.

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