Articles

WWTT? Sweden Lists Itself on Airbnb

by Melissa Ward

Glad fredag Marknadsförare! In this episode of “What Were They Thinking?” Melissa explores a new campaign created under the partnership of Visit Sweden and Airbnb. The country’s tourism board listed all of its natural free spaces on the site, promoting its national principle of Allemansrätten: the freedom to roam.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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