Articles

WWTT? Taco Bell Thirsts to Be a Lifestyle Brand

by Melissa Ward

What happened to focusing on its namesake, the taco? In this episode of “What Were They Thinking?” Melissa looks at a number of recent experiences and items launched by Taco Bell that seem less fast-food driven, and more of an attempt to transform the restaurant chain into a lifestyle brand. The question is: Are these attempts working?


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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