Articles

WWTT? Take a $25 Nap at The Dreamery From Casper

by Melissa Ward

Getting away from the world for a spa-like nap experience sounds pretty great, doesn’t it? In this episode of “What Were They Thinking?” Melissa shares mattress startup Casper’s new experiential marketing concept, The Dreamery. Found in New York City — with a Casper Sleep Shop just around the corner, how convenient — The Dreamery provides consumers with a fun, valuable experience, while also doing a bit of marketing for the mattress maker.

Check out this review of The Dreamery from Avery Hartmans to get an idea of the full experience.

Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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