Melissa WardMarketers, if you’re going to be provocative, you better commit. In this episode of “What Were They Thinking?” Melissa digs into — literally — a sexy marketing campaign from Vice Cream for National Ice Cream Day.
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
