Erik Koenig

Erik Koenig is the Chief Marketing Strategist at SeQuel Response, an award-winning direct response agency based out of Minneapolis, Minn. With over 10 years of direct marketing experience, Erik has a passion for helping brands optimize their channel performance with data-driven strategy and an integrated approach to online and offline campaigns. You can connect with Erik at sequeldm.com, email him at erikk@sequeldm.com, or find him on LinkedIn.

Article

Direct Mail’s Piece in the Multichannel, Omnichannel, Optichannel Marketing Puzzle

CRM Multichannel Integration Strategy Direct Mail Direct Mail Columns/Opinions erikkoenig
Article

A Marketer's Guide to Direct Mail Attribution

Data Direct Mail Direct Mail How-to Guides
Channel Sponsors
BRAND United is made possible by the teams and companies who are the driving force behind innovative technologies that allow brand owners and marketers to create a unified customer experience.