Erik Koenig

Erik Koenig is the President & Chief Strategist at SeQuel Response, an award-winning direct response agency based out of Minneapolis, Minn. With over 10 years of direct marketing experience, Erik has a passion for helping brands optimize their channel performance with data-driven strategy and an integrated approach to online and offline campaigns. You can connect with Erik at sequeldm.com, email him at erikk@sequeldm.com, or find him on LinkedIn.

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What to Expect from 2022 Direct Mail Marketing Campaigns

Direct Mail Direct Mail Direct Mail Trends/Analysis erikkoenig
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Direct Mail Testing Guide

Advertising Direct Mail Direct Mail Direct Mail Columns/Opinions erikkoenig
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How Digitally Grown Brands Can Continue to Scale, Despite Apple’s IDFA Blow

Data Data Security Direct Mail Direct Mail Ecommerce News erikkoenig

Stay up to date on the innovative technologies and strategies leading brands are using to drive a unified customer experience and overall success.

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Growing Your Brand Through Direct Response Marketing

Marketing and Sales Direct Mail Columns/Opinions Tips and Tools erikkoenig
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Is Your Direct Mail Strategy Ready for 2021?

Direct Mail Strategy Direct Mail Direct Mail Columns/Opinions erikkoenig
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How DTC Brands Are Using Direct Mail to Drive E-Commerce Growth

Customer Acquisition Direct Response E-Commerce Retargeting Direct Mail Direct Mail erikkoenig

BRAND United offers case studies, research and practical tips from the experts that showcase the omnichannel strategies and innovative technologies that can be implemented at each stage of the customer journey to create a unified brand experience.

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Direct Mail’s Piece in the Multichannel, Omnichannel, Optichannel Marketing Puzzle

CRM Multichannel Integration Strategy Direct Mail Direct Mail Columns/Opinions erikkoenig
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A Marketer's Guide to Direct Mail Attribution

Data Direct Mail Direct Mail How-to Guides
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