Supporting Research

The 2021 Marketing Media Mix Survey

How Marketing Media Budgets Are Changing Across 5 Major Industries

Wondering how marketing teams are allocating their advertising budgets post-pandemic? NAPCO Research surveyed marketers across five different vertical industries to determine budget dollar amounts, the percentage of budgets that were allocated to specific media channels, and factors influencing print marketing spending. The research shows media budgets are back and marketers are primed to take advantage of new opportunities to connect with their target audiences.

In this research study you’ll learn:

  • Marketing budget breakdowns comparing the financial services, media & entertainment, nonprofit, retail, and travel & hospitality industries
  • Which media channels are providing marketers the best ROI
  • Top reasons marketers are prioritizing their investment in print marketing
  • And more

Download this valuable asset today to see how to amplify your marketing budget!