Supporting Research

Where’s the Value in Your Media Mix?

Time to reevaluate the value and effectiveness of spending in your marketing mix

Is your brand strategy ready for the shift back to physical marketing that post-COVID world will entail? Many brands and their customers are rethinking how to connect with their audiences, and the demand for optichannel experiences is high. This latest research study, brought to you by BRAND United and NAPCO Research, examines how marketers are allocating crucial marketing spend, and makes the case for why it is time to reevaluate budget allocation to tried and true physical marketing channels.
  • Analysis of the four most important physical marketing channels
  • Ways physical marketing channels surpass digital marketing efforts
  • How to calculate the effectiveness of these channels to ensure high ROI
  • And more!
Download the full report today to improve your company's optichannel marketing strategy!