Melissa WardIn an effort to educate marketers on its AI-powered call analytics platform, Invoca deployed account scoring to identify companies that fit its ideal customer profile, and mailed oversized dimensional mail kits to each one. The mailings, combined with near-immediate follow-up phone calls from sales, resulted in higher response rates while maintaining a steady close rate, causing a surge in revenue.
Not to Be Ignored
Each mailing, sent via FedEx, consisted of a letterhead-sized box, opening up to reveal a calculator, pen, worksheet, and a gift card offer.
Knowledge Is Power
While the other components were eye-catching, the worksheet did the most work educating. It broke down how the recipient could conduct an audit of their current marketing results, compared with what could be achieved with Invoca’s call analytics platform.
Sweetening the Deal
The mailing also included an offer of a $50 Amazon gift card if recipients agreed to a 30-minute demonstration of Invoca’s product.
This mail piece was featured in a Brand United case study. Click here to read more about it.
