Lily Harder

Lily Harder is the Senior Director of Marketing Strategy for Mintel Comperemedia. Lily specializes in the financial services industry, researching and presenting on the latest industry trends, competitive intelligence insights, and newsworthy developments. She is also responsible for leading a team of senior industry analysts that produce both custom and syndicated competitive intelligence reports.

Lily earned her BA in Economics from Northwestern University and her MBA from ESADE in Barcelona, Spain.

Article

Stand-out Envelopes Make Your Direct Mail Stand Out

Financial Services Strategy Direct Mail Envelopes Direct Mail
Article

Campaign Snapshot: Spectrum Delivers TV Experience via Direct Mail Using AR

B-to-C Customer Acquisition Direct Mail Software/Technology Video Marketing Direct Mail Direct Mail Mobile Video
Article

QR Codes Finally Get the Attention They Deserve

Mobile Direct Mail Labels Transactional Brick & Mortar Store Direct Mail Mobile Trends/Analysis

Stay up to date on the innovative technologies and strategies leading brands are using to drive a unified customer experience and overall success.

Article

Campaign Snapshot: Casper Bridges the Physical-Digital Divide

Direct Mail Direct Mail Profiles
Channel Sponsors
BRAND United is made possible by the teams and companies who are the driving force behind innovative technologies that allow brand owners and marketers to create a unified customer experience.